BlackBerry 2012 World launched in May and RIM is set to show the world its new vision and direction. In a way, we will define the company and also define new CEO Thorsten Heins really. RIM has already promised to developers who leave the conference with a prototype device running the new BlackBerry OS 10 - what we will see this in action and hopefully some of their new smartphone (expected launch is still "in the latter part of 2012").
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| BlackBerry-2012 |
Meanwhile, a promotional video for the BlackBerry 2012 World posted on YouTube. Rory O'Neill, Vice President of Product Marketing, said. "We will share our views on the future of mobile telephony, Internet and what it means for our customers and partners worldwide, we will deepen the BlackBerry tenth, what are we talking about what it means for corporate and public sector, small businesses, entrepreneurs, consumers, our operator partners, which is important for developers. Let's start sharing the history and direction and vision for the BlackBerry as a business. "
It is an affirmation seems to BlackBerry fully charged, reaching 10 to each customer as possible. In addition, it will be attractive / moving to see how they will "share the story and direction and vision for the BlackBerry as a business" ... RIM is the company, the BlackBerry brand/product they sell. Perhaps the re-branding of the company "BlackBerry".
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