Nokia attempt to challenge the dominance of Apple's iPhone
and Google Android has failed to convince the telecom operators in Europe,
depriving it of powerful allies in their struggle to regain the top spot in the
mobile market.
Nokia Lumia 900 |
Four major telecom operators in Europe, where phones have
been on sale since before Christmas, told Reuters that the new Nokia Lumia 900 smartphones
was not good enough to compete with the Apple iPhone or Samsung Galaxy phones.
Nokia is now facing a fight for the important U.S. market,
where the old domain has been reduced to 1 percent of the smartphone market. AT
& T does not sell Nokia Lumia 900 for two weeks and it says at the
beginning of the demand has been strong.
Skeptics say that among the operators smooth, neon phones
are expensive so that it is an innovative product, citing a lack of marketing
budget put behind phones and pictures of the problems caused by battery failure
and software of the first models.
Nokia's big bet a year ago to put the Microsoft Windows
Phone software on their smartphones is far from certain to pay, said traders.
"No one enters the store and ask for a Windows
phone," says a manager who is responsible for mobile devices in the
European operator, which has sold 800 and 710 from Lumia December.
Nokia tries to catch up on previous smartphones failed and
damaged their image in the top of the market.
"Nokia has given themselves a double challenge: to
regain their credibility when it comes to smartphone hardware and manage the
operating system Microsoft Windows, which is in the market," said the
executive.
He said Microsoft's software worked very well with computers
and can "do many fun things”, but I knew that few customers. "If
Lumia with the same hardware comes with Android in there and not Windows, it
would be much easier to sell," he said.
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